Session Ten
Session Description
You are your own small business with only one product. Leaders are a brand in and of themselves. Understanding your brand and taking into account the ways it is communicated will allow you to control the message you want others to receive. It’s quite difficult to achieve your goals and become the leader you wish to be if you don’t have a grasp of the product you’re presenting: You, Incorporated.
Objectives
By the end of this session, students will be able to:
Define themselves as an entrepreneurial business venture
Identify their personal brand and understand the importance of personal brand management
Manage the channels for communicating their brand
Pre-Reading
Read Structures of Growth
Read 10,000 Hour Rule
Compare Bill's and Cortney's Brand Themes with their Profiles
Read Naive Networking
Watch 8 Secrets of Success
Read Personal Mantras
Above and Beyond:
Read What’s Your Story?
Pre-Work
Complete the Session Ten Workbook Pages
Blog Prompt
Revisit and refine your list of brand themes. Write a short biographical profile that reflects those themes. Incorporate your personal mission statement. Use Bill’s and Cortney’s examples for reference.