Session Ten

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Session Description

You are your own small business with only one product. Leaders are a brand in and of themselves. Understanding your brand and taking into account the ways it is communicated will allow you to control the message you want others to receive. It’s quite difficult to achieve your goals and become the leader you wish to be if you don’t have a grasp of the product you’re presenting: You, Incorporated.


By the end of this session, students will be able to:

  • Define themselves as an entrepreneurial business venture

  • Identify their personal brand and understand the importance of personal brand management

  • Develop an elevator pitch for their personal brand

  • Manage the channels for communicating their brand


Blog Prompt

Revisit and refine your list of brand themes. Write a short biographical profile that reflects those themes. Incorporate your personal mission statement. Use Bill’s and Cortney’s examples for reference.