You are your own small business with only one product. Leaders are a brand in and of themselves. Understanding your brand and taking into account the ways it is communicated will allow you to control the message you want others to receive. It’s quite difficult to achieve your goals and become the leader you wish to be if you don’t have a grasp of the product you’re presenting: You, Incorporated.
By the end of this session, students will be able to:
Define themselves as an entrepreneurial business venture
Identify their personal brand and understand the importance of personal brand management
Develop an elevator pitch for their personal brand
Manage the channels for communicating their brand
- Read Structures of Growth
- Read 10,000 Hour Rule
- Compare Bill's and Cortney's Brand Themes with their Profiles
- Read Don’t Be a Networking Jerk
- Read Naive Networking
- Watch two Richard St. John Video
- Read The Entrepreneurial Mindset
Above and Beyond:
- Read What’s Your Story?
- Complete the Session Ten Workbook Pages
Revisit and refine your list of brand themes. Write a short biographical profile that reflects those themes. Incorporate your personal mission statement. Use Bill’s and Cortney’s examples for reference.